Directing Different Age Groups to Digital Marketing Mediums

No matter the generation, one thing is for certain: everyone is online. According to a study done by The Center for Generational Kinetics, 78% of millennial are online every day. This number decreases with older generations, but all age groups are spending more time online than ever before. The days of relying on TV or radio advertisements are long gone; if you want to reach your target market, you need to be advertising where they are spending their time.

And, lucky for us, we now have the ability to target our advertisements to specific age groups. With digital marketing, we can direct our advertisements to the specific age group that is most likely to be interested in what we have to offer. In this article, we will discuss how to direct different age groups to digital marketing mediums.

Directing your digital marketing to different age groups

With digital marketing, you can target an audience of any age. Although you can’t directly target an exact generation, you can narrow down the age group that you would like to target.

Targeting different age groups of digital marketing is a great way to gain a new audience, build brand recognition, and increase your sales. Your digital marketing efforts will be more effective if you target the age group that is most likely to be interested in your product or service.

Millennial:

If you want to reach millennials, you must have a social media presence. This is because millennials are the most active social media users (78%). They also spend more time on social platforms than any other generation.

To reach this demographic, you will need to create a social media presence and engage with your followers. You can do this through Facebook, Twitter, Instagram, and Pinterest.

Gen Z:

Gen Z is also most likely to be influenced by new technology. If you want to reach this generation, you will need to create a mobile-friendly website and a social media presence. You will need to have a strong presence on these platforms because they are where Gen Z spends their time.

Gen X:

Gen X is the generation that is between the millennial and the baby boomers. Generation X spent the majority of their time on the television and radio. If you want to reach this group and build brand awareness, you will need to focus on the traditional media.

Baby Boomers:

Baby boomers are the generation that is older than the millennial. They have been active on the radio and television for a very long time. Because of that, it will be hard to reach this group with digital marketing. However, if you are able to reach them, they are a very powerful demographic.

Baby boomers are more likely to be interested in services that are educational and are more interested in products that are based on their experience.

They are also more likely to purchase products that are new, have higher quality, and are more advanced technology.

Baby boomers make up the largest demographic for most companies. If you want to reach this demographic, you will need to create content or products that are more appealing to them.