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Digital marketing is a tricky business. While the tools and resources are plentiful, mistakes are common and costly. With the proper know-how, you can avoid many of these pitfalls and come out ahead in your digital marketing strategy. 1. Not Tracking Your Site’s Performance Pay attention to the analytics on your website or blog, and make sure that you are being smart about how you are investing time and energy into your content. You should be spending about 50% of your time on the most popular content. 2. Failing To Use Content Marketing To Create ROI Content marketing is an excellent way to create return on investment. There are many ways of creating a successful content marketing strategy like blogging, writing guest posts, producing infographics, and more. 3. Not Taking Advantage Of Mobile Marketing Strategies It is vital that you take advantage of mobile marketing strategies. There are many different ways to do this like optimizing your website for mobile, offering a mobile app,

Data visualizations are an amazing way to present data and information in a clear and easy to understand format. They can be used to show off new findings, highlight key facts and even help readers make a decision. Data is the new currency and the future of marketing. Marketers will need to make sure they have a firm grasp on the data that they gather and how it should be analyzed. The data analysis process will be at the heart of any marketing strategy and will become an integral part of company culture. However, marketers will also need to be careful in how they use their data as there is still a lot of misinformation about what can be done with this type of information. What is data visualization? Data visualization is a way of presenting data in a graphical form, such as graphs, diagrams and charts. It can be used for a variety of purposes, such as to summarize large amounts of data into an easily understandable format or to explore potential patterns in the data. How does data vi

Content marketing is the creation and distribution of content with the purpose of attracting and retaining customers. There is no doubt that content marketing is a powerful tool. However, many businesses are still struggling to make it work for them. Here are 10 reasons why content marketing might not be working for you: 1. Focusing on quantity over quality In the world of content marketing, it's easy to get wrapped up in the numbers. But quantity should never come at the cost of quality. When you focus on churning out as much content as possible, you're likely to produce a lot of low-quality work. This can damage your brand's reputation and make it difficult to attract new customers. 2. Not Enough Planning or Strategy When you're creating a content marketing strategy , it's important to plan and strategize your efforts. Without a strategy, it’s difficult to know what content to produce, how to produce it, and what channels to distribute it through. 3. Producing