Common Digital Marketing Mistakes That Can Cost You And Your Business

Digital marketing is a tricky business. While the tools and resources are plentiful, mistakes are common and costly. With the proper know-how, you can avoid many of these pitfalls and come out ahead in your digital marketing strategy.

1. Not Tracking Your Site’s Performance

Pay attention to the analytics on your website or blog, and make sure that you are being smart about how you are investing time and energy into your content. You should be spending about 50% of your time on the most popular content.

2. Failing To Use Content Marketing To Create ROI


Content marketing is an excellent way to create return on investment. There are many ways of creating a successful content marketing strategy like blogging, writing guest posts, producing infographics, and more.

3. Not Taking Advantage Of Mobile Marketing Strategies

It is vital that you take advantage of mobile marketing strategies. There are many different ways to do this like optimizing your website for mobile, offering a mobile app, and creating QR codes.

4. Not Measuring Your Content Marketing Efforts


You should be tracking how effective your content marketing efforts are by using tools like Google Analytics. This will help you determine what types of content perform the best and if there are any changes that need to be made to your strategy.

5. Not Using Social Media In Your Marketing Plan

Many businesses overlook the power of social media marketing and as a result, are missing out on potential customers. The main thing to remember is that your followers should be treated like your customers and you should always be providing them with valuable content that they will want to share with their friends.

6. Not Developing A Content Calendar


It is vital that you develop a content calendar so that you can stay organized and know what you are going to be publishing when. Not only will this make it easier for you to keep track of your content, but it will also help you to publish more regularly which is something that potential customers are looking for.

7. Being Too Pushy With Your Content

The thing that turns people off from brands and businesses on social media is being too pushy with their content. If you have a sale or promotion running, then let your followers know about it in a subtle way. Don’t be overly pushy and make sure that you have a clear call to action so that your followers know what they need to do.

8. Using A Non-Professional Profile Picture


One of the first things that people will notice about your business on social media is your profile picture. If you have a professional website, then your profile picture should reflect that professionalism. Don’t use an unprofessional picture on your profile, as this will give the wrong impression of your business.

9. Not Responding To Comments Or Questions

It’s important that you respond to comments and questions in a timely manner on social media. It’s just as important that you respond to any negative comments. It’s possible that someone will leave a negative comment and if you don’t respond, it could end up looking like you don’t care about their problem. You may not be able to fix everything, but responding in a positive manner is key.

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