Singapore Online Advertiser

Search engine optimization (SEO) is one of the most effective ways to improve your site’s visibility in search engines, which in turn will drive more targeted traffic to your site.   Search Engine Optimization Defined Seo , or search engine optimization, is the process of optimizing your website and its content to achieve higher rankings in search engines like Google and Bing. The higher you rank in search results, the more traffic you will receive from web searchers. This has several benefits to both you and your potential customers, as it increases your visibility while directly connecting you with people who are looking for what you have to offer. This can include improving your site’s content, HTML structure, and link popularity. Often confused with pay-per-click marketing (PPC), search engine optimization actually works behind-the-scenes to increase visibility—and more importantly, conversion rates—by optimizing what a search engine crawls. As consumers become savvier...

There are a lot of different types of digital media that you can use to promote your business, products, and services online today. Here’s an overview of the three most popular types you should be using to get started with your online marketing strategy today.   Earned Media When we talk about earned media, we’re referring to publicity you get from people sharing your content—or you sharing other people’s content. For example, that link a friend shared on Facebook. This is arguably one of the best ways to create digital content and reach audiences without paying for them. It’s also where many companies can fall down when it comes to social media. They think they need to share every single piece of content they have with all their followers in order to stay relevant or get their name out there.   That doesn’t work! If everyone shares everything, no one will be interested in anything because they are just getting bombarded with information. What you want to do instead is ...

  Digital marketing tools are the backbone of any successful digital marketing campaign. Using digital marketing tools can be incredibly helpful to your business if you know how to use them well. These days there are dozens of different kinds of digital marketing tools on the market, it  used to promote almost every product and service imaginable. The three core areas are search, social media and display advertising; most others fall under these categories. Here are some of the most popular ways to market online: SEO (search engine optimization), PPC (pay-per-click) ads, video marketing, social media and email marketing. There are more advanced methods like native advertising and infographics as well. Video ads may come across as intrusive or annoying—one study found that 75 percent of viewers report being irritated by autoplay videos with sound—but they do have their place in digital marketing campaigns because they let you capture users who aren’t specifically searchi...